Rubric

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Keep in mind that 52 students have already been assessed using this rubric. Changing it will affect their evaluations.
Business Plan Rubric
Business Plan Rubric
Criteria Ratings Pts
Company & Product Name
threshold: pts
2 pts
Above Standards
Completed both the Company Name and Product Name!
1 pts
Approaching Standards
Missing/Incomplete either Company Name or Product Name
0 pts
Below Standards
Missing/Incomplete either Company Name or Product Name
pts
2 pts
--
Executive Summary
threshold: pts
2 pts
Above Standards
Has a complete, well written and thorough Executive Summary about a paragraph in length. Includes a detailed summary about the entire business, their product, marketing, their goals and more.
1 pts
Approaching Standards
Executive Summary is included, but is not a thorough and complete summary of the business and it's goals.
0 pts
Below Standards
Missing/Incomplete Executive Summary
pts
2 pts
--
Business Details
threshold: pts
2 pts
Above Standards
Completed Name of the company, name of the product, what it does and the problem it solves.
1 pts
Approaching Standards
Missing/Incomplete requirement
0 pts
Below Standards
Missing entire Business Details Section
pts
2 pts
--
Marketing & Sales Strategy
threshold: pts
2 pts
Above Standards
Detailed Description of why people will buy the product, how you will sell it to them, and your biggest competitors.
1 pts
Approaching Standards
Missing/Incomplete requirement
0 pts
Below Standards
Missing entire Marketing & Sales Strategy.
pts
2 pts
--
Management Team & Personel
threshold: pts
2 pts
Above Standards
Detailed Description of who is going to make up your work team.
1 pts
Approaching Standards
Missing/Incomplete requirement
0 pts
Below Standards
Missing entire Management and Personnel Section.
pts
2 pts
--
Setup
threshold: pts
2 pts
Above Standards
Detailed Description of how and where you will sell your product to your customer and how you will deliver it to them.
1 pts
Approaching Standards
Missing/Incomplete requirement
0 pts
Below Standards
Missing entire Setup Section.
pts
2 pts
--
Financial Plan & Projections
threshold: pts
2 pts
Above Standards
Detailed Description of how much profit you plan to make per sell, how many do you plan to sell, and how much money do you need to get this business started.
1 pts
Approaching Standards
Missing/Incomplete requirement
0 pts
Below Standards
Missing entire Financial PLan and Projections Section.
pts
2 pts
--
Total Points: 14 out of 14