Rubric

Product Radio Commercial Rubric (1)
Product Radio Commercial Rubric (1)
Criteria Ratings Pts
Creativity & Presentation
threshold: pts
3 pts The commercial is creative, effectively written and is presented well. Does an excellent job of introducing this product to new customers. The commercial definitely makes you want to buy the product.
2 pts The commercial is somewhat creative and effective and/or the presentation is adequate. Could use more details to help introduce this product to new customers. The commercial almost makes you want to buy the product.
1 pts The commercial shows some level of creativity, but had little effectiveness in making you want to buy the product.
pts
3 pts
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Need for Product
threshold: pts
3 pts The commercial does an excellent job detailing the problem this product solves and why the listener needs this product.
2 pts The commercial does an effective job detailing a need for this product, but could use a few more details to create more interest.
1 pts The commercial does not detail a clear problem this product solves or or why the listener needs this product.
pts
3 pts
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Voice & Clarity
threshold: pts
3 pts Students’ voice is loud and clear and can easily be heard throughout the entire commercial.
2 pts Students’ voice is loud and clear throughout a majority of the commercial. A small part may be hard to hear or understand.
1 pts Students’ voice is difficult to hear and understand throughout a majority of the commercial.
pts
3 pts
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Music & Sound Effects
threshold: pts
3 pts The commercial uses music and/or sound effects effectively. The music and sound effects add to the enjoyment of the commercial and make it better.
2 pts The commercial uses music and/or sound effects, however, they may be a distraction more than making the commercial better.
1 pts The commercial does not contain any music or sound effects to help
pts
3 pts
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Time Frame
threshold: pts
3 pts The commercial is presented within the time frame of 25-30 seconds
2 pts The commercial may be up to 5 seconds too long or too short.
1 pts The commercial is 10 seconds (or longer) too short/too long.
pts
3 pts
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